Mobile apps from payments and loyalty programs to couponing and shopping apps can leverage beacons to create a location-based experience for users. This technology can help retailers to drive foot traffic, conversion rates, and sales volume.
Additionally beacons can help retailers attract users to their apps, retain users and increase engagement on their apps. According to a study by BI Intelligence adoption of beacons can lead to 16.5 times more app usage in-store and 6.4 times increase in app user retention.
In this article we will overview the beacon market and talk about its potential for retail.