No doubt Google will continue developing its ever-growing enterprises outside of the search business in 2015 – from YouTube to secretive lab Google X and including Android OS. Perhaps no Google’s department was more occupied in 2014 than the one in charge of Android. Here we’ve created a list of Google’s major steps in 2014 toward Android expansion, and some predictions for 2015.
In September, the company launched Android One. This initiative is aimed to bring cost-effective and high-quality Android phones to developing markets. It guides smartphone makers in what basic elements they should include in their developments. The project originally launched in India.
In December, Google outspread the program further into Asia – to Bangladesh, Sri Lanka and Nepal. As CNET reports, the company originally planned to launch in the Philippines and Indonesia by the end of 2014, but those launches – along with launches in other countries – will likely take place over the coming year.
In November, the company began to make Android Lollipop rise and shine. Sundar Pichai called it the company’s “largest, most ambitious” release yet of the OS. Lollipop is a major renewal of the Android design and user interface.
Google has also placed big bets on wearable devices. The company has focused on Android Wear, a modified version of operation system made specifically for smartwatches and other wearables.
The reward could be really prominent. By 2018, shipments of wearables will surpass 100 million units, an almost sixfold increase from 2013, according to CNET. The last one also promises that competition in the market will also heat up soon, as Apple gets set to release its own wearable, the Apple Watch, in early 2015.
At a global level, Android is now in a truly dominant – and almost unchallengeable – position. Android is at its highest peak and is constantly rising as a mobile platform. Some experts believe that because of this, Apple will lose its tablet market share by 2015. Android will take over this share.
In 2011 IDC announced a study which predicted significant increases in the smartphone market, and foresaw Google’s Android mobile operating system leading the smartphone pack through 2015. IDC predicted that Android would enjoy only 45.4 percent of the market by 2015. Now we know that according to a recent study by IDC, Android market share was 78 percent in 2013 which rose to a magnificent 80.2 percent by the end of 2014! And this will continue in 2015 as well.
Google is constantly increasing Android’s market share in the mobile app industry. That is why Android OS has already overtaken iOS as the major mobile platform. Look at the proof:
Google has made prominent movements towards shifting the functionality from the core operation system to Google Play services. The several improvements in unifying Android versions has also taken place. Google is also moving towards a cloud app advancement that combines common web applications and vivid user experience of desktop apps. With cloud application, you can enjoy the benefits of both traditional desktop and web application, because cloud application is a hybrid of both of these applications. Google has also acquired California-based, leading smart appliance developer Nest, making it an obvious winner in creating the future of mobile app industry.
Though iOS continues to overcome Android with innovative gadgets that are full of amazing features (like Apple Watch), many mobile app development companies have an “Android first” approach today.
Let us know, in the comments, other things that you believe we should expect from Android in 2015!
January 12, 2015