SFME Meetup. Flurry: Know Your Data, Identify Valuable Users, Measure Success

Many developers pay a lot of attention to growing their apps user base and forget to manage apps well throughout their lifecycle. At our last SF Mobile Entrepreneurs meetup “App Stickiness” we were discussing different aspects of keeping your users sticking to your mobile app.

We were super excited to have Mike Rollins (@rollinsio) and Alexandra Friedman, experts from the New York office of Flurry discussing mobile analytics for startups and revealing practical tips on how to measure how sticky your app is. Check their presentation below.

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Flurry is a market-leading analytics software for smartphone and tablet apps and recently they crossed another major milestone – they now measure over 500,000 apps.


Watch a video with Mike and Alexandra to get to know many interesting insights on mobile analytics for startups, basics of integrating the SDK, the types of events you need to log, types of measurement tools you need, and how to monitor your campaign’s performance in order to determine the value of the user you purchased.


My sketchnotes below can help you to memorise some tips from the Flurry presentation.

Mobile app tips from Flurry

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May 9, 2014

SFME Meetup