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Mobile Apps Design Trends for 2015: COLOR

We know, we know. The end of the year is coming and that means soon we’ll all see an avalanche of  “hottest trends for 2015” posts :-) For this reason we decided to be among the first ones, and not let you be caught up unawares trying to plan big changes at the last minute!

Before we dive into predictions for the top mobile apps design trends to watch in 2015, we’ll start by summing up key trends that emerged in 2014. Calm down, it will be quick, because we need just one word for that: SIMPLICITY.

Mobile apps development this past year was all about focusing on design that will create the best user experience. It was all about being easily understandable, quick and simple. Obviously, 2015 trends won’t be taking radically different turn. In the next year, mobile apps designers will continue to struggle for users’ attention and loyalty by making more convenient and simplified designs. However, there’ll be some inevitable freshness in the upcoming year! Let’s start by analyzing COLOR trends in the mobile app design for 2015.

SIMPLICITY

It is said among designers that a really hot design is one that is attractive and can be understood within 4 seconds. Simplifying the interface is one of the keys to making design easily digestible and improve the user experience.

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Neutral Color Palette – from Dribble.com

The use of a simple color schemes is usually associated with the flat design approach and the philosophy “less is more”. Using clear and neutral colors for the general scheme and adding just a bit of other stronger colors for calls to action, helps the user focus on the actions we want them to. Indeed, a good use of colors highlights the specific desirable action you want your users to carry out.

On the other hand, having too many patchy color schemes can influence the user experience in a negative way. That is why we will certainly see a lot more apps with very simple color schemes in 2015.

COLOR AS A TOOL

Taking into consideration the above attribute of simplicity and seeing that more mobile applications are taking on a very minimal and clear UI today, color is going to become an even more important tool of affordance in 2015.

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Color Indicators – from Dribble.com

Colors, along with the psychological meaning behind each of them, are present literally in every facet of our daily lives. Whether a red stop sign, meant to incite the urgency to stop, or the colors of a national flag, meant to represent a state, colors on both a conscious and subconscious level influence our emotions, decisions and actions. And it is the same in interfaces as it is in the physical world.

It’s not surprising then, that there’s a call to use color schemes in mobile app design more effectively and creatively than ever before to indicate the different steps of a process.

There is no one specific way to use color as a tool, but it is obvious that color is going to start taking its place as one of the key visual elements across mobile devices and laptop screens.

MARSALA

It is also important for mobile app designers to take into account the most relevant color of 2015, chosen by Pantone. It is already the fifteenth time that Pantone has selected the main color of the next year. This time Pantone announced a rich red-brown Marsala as the color of the year.

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Pantone of the Year – from Dribble.com

The impactful, full-bodied qualities of Marsala make for an elegant, grounded color statement when used on its own or as a strong accent to many other colors. Much like the fortified wine that gives Marsala its name, this tasteful hue embodies the satisfying richness of a fulfilling meal while its grounding red-brown roots emanate a sophisticated, natural earthiness. “A naturally robust and earthy wine red, Marsala enriches our minds, bodies and souls. Marsala is a subtly seductive shade, one that draws us in to its embracing warmth. Nurturing and fulfilling, Marsala is a natural fit for the kitchen and dining room – making it ideal for tabletop, small appliances and linens throughout the home. This hearty, yet stylish tone is universally appealing and translates easily to fashion, beauty, industrial design, home furnishings and interiors” – Leatrice Eiseman, Executive Director, Pantone Color Institute.

In upcoming posts we will discuss upcoming trends for other important elements of mobile design. Subscribe, to keep your nose to the wind! :-)

December 11, 2014

2015Designtrends